BUS 4474

Assessments in BUS 4474: Gamerush and Ultrasound Cases

The assessment consists of two case-based activities that will be used to evaluate student learning in the following areas:

  • Ethics & CSR (BSBA Core SLO 3.1 & 3.2)
  • Written communication (BSBA Core SLO 2.1 & 2.2)
  • Culture (BSBA Core SLO 4.2)

To obtain all needed elements of the assessment in Blackboard, BUS 4474 instructors will import a Blackboard package that contains the case, Blackboard assignments and student instructions.

Administration

The case Forming GameRush, Inc. will be used for the pre-test. The case Selling Medical Ultrasound Technology in Asia will be used for the post-test.

Students should be given three days to complete the pre-test and one week to complete the post-test case. Students will upload their work as a Word document to the Blackboard assignment.

The student work will be evaluated by committee after the end of the course using the pre- and post-test cases.

The case analysis should count towards 10% of the students' final grade in BUS 4474.

Students can have access to the rubrics from the start of the course. To make this easy, the rubrics are provided as a separate Blackboard item.

The case is administered as a take-home assignment. Students may use external materials in the completion of the case analysis.

Contact Information

BUS 4474 Course Coordinator: Dr. Skip Ames

Last Updated: 4/21/2015