BUS 4474

Assessments in BUS 4474: Gamerush and Union Carbide Cases

The assessment consists of two case-based activities that will be used to evaluate student learning in the following areas:

  • Ethics & CSR (BSBA Core SLO 3.1 & 3.2)
  • Written communication (BSBA Core SLO 2.1 & 2.2)
  • Culture (BSBA Core SLO 4.2)

To obtain all needed elements of the assessment in Blackboard, BUS 4474 instructors will import a Canvas Commons package that contains the cases, Canvas assignments, and student instructions.


The case Forming GameRush, Inc. will be used for the pre-test. The case Selling Medical Ultrasound Technology in Asia Union Carbide Corporation and Bhopal will be used for the post-test (starting fall 2017).

Students should be given three days to complete the pre-test and one week to complete the post-test case. Students will upload their work as a Word document to the Canvas assignment.

The student work will be evaluated by committee after the end of the course using the pre- and post-test cases.

The case analysis should count towards 10% of the students' final grade in BUS 4474.

Students can have access to the rubrics from the start of the course. To make this easy, the rubrics are provided as a separate Canvas item.

The case is administered as a take-home assignment. Students may use external materials in the completion of the case analysis.

Contact Information

BUS 4474 Course Coordinator: Natalie Bryant

Last Updated: 8/17/2017