Marketing Concentration

Marketing Concentration Assessment

This information has been updated for 2013-2014.

Be sure to review the general Program Capstone Exam guidelines.

The Marketing Program Capstone Assessment will be administered in MKT 4469 - Marketing Management.

  • Closed book, closed notes
  • The exam consists of 50 questions drawn from a pool of 119 questions related to
    • MKT 3300
    • MKT 3364
    • MKT 4462 
    • MKT 4464
  • Time limit: 75 minutes.

Obtaining a Copy of the Exam

See Obtaining a Program Capstone Exam.

Program Exit Survey

In addition to the assessment, students will also be able to complete a program exit survey. The program exit survey is available to students within the LMS and requires no instructor intervention to set up.


Chair, Department of Marketing: Dr. William Foxx

Last Updated: 3/23/2017